Store and conversion audit
A review of analytics, search data, theme, apps and the shopping path, with clear findings.
Audit-led redesignSEO kept intact
Shopify redesign that fixes what loses sales and keeps what works.
Shopify redesign for stores that look dated, feel slow or convert worse than they should. We start with an audit of your current store, then redesign the pages that matter most without losing your search rankings or your data.
- Starts with a store audit
- Same URLs, same rankings
- Fixed-price quote
Shopify store redesign
A Shopify redesign should be based on evidence, not taste.
Stores rarely need a redesign because they look old. They need one because something is getting in the way of sales: shoppers cannot find products, product pages leave out key details, the mobile layout is hard to use, or years of apps and quick fixes have made the store slow and messy. A good Shopify website redesign finds those problems first and fixes them on purpose.
Every Shopify store redesign we do starts with an audit. We look at your analytics, search data, theme code, apps and the actual path shoppers take from landing to checkout. Then we sort what we find into three groups: keep, fix and rebuild. That way you do not throw away pages and features that already work, and the budget goes where it will make the biggest difference.
Because your store is already selling, we treat the redesign carefully. We build on an unpublished theme, keep your product and collection URLs the same, and carry over your titles, descriptions and structured data. Your products, customers, orders and reviews stay right where they are. When you switch over, shoppers see a better store and Google sees the same store, just faster and easier to use.
What’s included
What a Shopify website redesign includes.
The scope depends on what the audit finds. These are the parts most Shopify redesign projects cover.
Navigation and collection redesign
Menus, filters and collection layouts rebuilt so shoppers reach the right product faster.
Product page redesign
Variants, details, reviews and shipping info laid out where buyers look for them.
Homepage and brand refresh
A homepage that explains who you are and what to buy, with updated styles where needed.
Theme upgrade or rebuild
Moving an older theme to Theme 2.0, or rebuilding it, so your team can edit pages again.
App and code cleanup
Removing unused apps and leftover code that slow the store down.
SEO protection
URLs, titles, meta descriptions, structured data and redirects checked before and after launch.
Launch and follow-up
A planned switch, checks of live orders and a review of results after launch.
Where redesigns pay off
The product page is usually the first thing we fix.
In most store audits, the product page has the most room to improve. These are common changes in a Shopify redesign.
- 1Clearer image galleryImages that show scale, detail and use, with video where it helps.
- 2Simpler variant pickerSwatches and buttons in place of dropdowns, with sold-out options clearly marked.
- 3Shipping and returns up frontDelivery and return details next to the price instead of buried in the footer.
- 4Reviews you can seeStar ratings near the title and the full reviews section easy to reach.
- 5Less clutterFewer pop-ups and badges, so the important details stand out.
Process
How we redesign a live Shopify store
Your current store keeps selling while we work. Nothing changes until you approve the new design.
- 1
Audit and findings
We review your store and data, then share a keep, fix and rebuild list with reasons.
- 2
Redesign plan
We agree on which pages and features to redesign, and you get a fixed price for that scope.
- 3
Design the key templates
Desktop and mobile designs for the pages that matter most, with agreed rounds of changes.
- 4
Build on a preview theme
The new design is built on an unpublished theme using your real products and content.
- 5
Switch over and review
We publish, check orders, search data and speed, and review how the new store performs.
Pricing
Shopify redesign cost
What a Shopify redesign costs depends on how much changes: a theme refresh, a set of redesigned pages or a full rebuild. These are typical starting points.
Theme refresh
A new or updated theme styled to your brand, with your content moved over.
From$1,500
- Theme 2.0 setup
- Brand styling
- Homepage and key templates
- SEO settings carried over
- Launch support
Conversion redesign
Most popularAn audit-led redesign of the pages that lose the most sales.
Fixed quote after a short call
- Store and conversion audit
- Custom product page design
- Collection and navigation redesign
- App and code cleanup
- Post-launch review
Full rebuild
A complete custom redesign and theme rebuild for a growing brand.
Fixed quote after a short call
- Full UX and visual design
- Custom Theme 2.0 sections
- Speed and accessibility work
- Analytics and tracking review
- A dedicated project lead
Every Shopify redesign gets a fixed price after the audit, so you only pay for changes that make sense.
Keep exploring
Related services
Shopify website design
Building a new store from scratch rather than redesigning one? Start here.
Learn moreShopify maintenance and speed
Keep the redesigned store fast and up to date with a monthly care plan.
Learn moreWebsite redesign
Redesigning a site that is not on Shopify? See our general redesign service.
Learn moreWill a Shopify redesign hurt my SEO?
It should not, if it is done carefully. On Shopify, product and collection URLs stay the same when you change themes. We also carry over titles, descriptions and structured data, and check Search Console after launch.
Will I lose my products, orders or customers?
No. A redesign changes the theme and content, not your store data. Products, customers, orders, reviews and apps stay in your Shopify admin.
Can my store stay live during the redesign?
Yes. We build the new design on an unpublished theme. Your current store keeps selling until you approve the new one and we publish it.
Do I need a full redesign or just some fixes?
Often just some pages. The audit tells us where shoppers drop off and why. If a few targeted changes will do the job, we will recommend that instead of a full rebuild.
How long does a Shopify store redesign take?
It depends on the scope. A theme refresh is quicker than a full custom rebuild. Your proposal includes a clear timeline after the audit.
Can you redesign a store built by another agency?
Yes. We review the existing theme and apps first, so we know what to keep and what to rebuild before any design work begins.
Is your store due for a redesign?
Send us your store URL and tell us what is not working. We will review it and suggest a Shopify redesign scope with a fixed price.
- Audit before design
- Your URLs and rankings protected
- Your store keeps selling during the work