Theme 2.0 sections and blocks
Reusable sections with clear settings, so your team can build new pages in the theme editor.
Liquid · Theme 2.0 · Shopify CLIEditable sections
Shopify theme development that your team can actually edit.
Shopify theme development for brands that want a store built around their products, not a demo store. We write custom Theme 2.0 sections and templates in clean Liquid, so your team can change pages without calling a developer.
- Custom Theme 2.0 sections
- Built with version control
- Fixed-price quote
Custom Shopify themes
Custom theme or customized theme: we help you pick.
Your theme is the code that draws every page of your store. A good one is fast, easy to edit and flexible enough for next year’s campaigns. A poor one forces your team to work around it, loads code you never use, and turns every small change into a developer task. Shopify theme development is about getting that foundation right.
There are two main paths. Shopify theme customization takes a strong existing theme, such as Dawn or a premium theme, and adapts it with new sections, styles and features. Custom Shopify theme development builds the theme from a clean base around your exact designs. Customization is usually faster and costs less. A custom build makes sense when your design, catalog or features do not fit any existing theme without heavy changes.
Either way, we build with Shopify CLI, local theme development and Git version control, so every change is tracked and can be rolled back. Sections and blocks have sensible settings, not hundreds of toggles. And we keep page weight low by writing only the code each template needs, which helps both speed and Shopify SEO.
What’s included
Shopify theme development services, section by section.
Whether we customize a theme or build one from scratch, these are the parts we design for, build and test.
Custom templates
Different product, collection and page templates for different product types or campaigns.
Metafields and metaobjects
Structured product data, like specs, ingredients or size charts, shown in the right place on every product.
Advanced theme features
Mega menus, filtering, quick view, predictive search, bundles and other features built into the theme.
Theme customization
Changes to an existing or premium theme without breaking its update path where we can avoid it.
Speed-focused code
Lean CSS and JavaScript, lazy-loaded images and no leftover code from removed apps.
Accessibility and SEO basics
Semantic HTML, alt text fields, heading order and structured data that follow WCAG accessibility guidelines.
Local development and Git
Shopify local theme development with version control, so every change has a history.
Process
From design file to live theme
We build on an unpublished theme copy, so your current store keeps selling until the new theme is approved.
- 1
Theme review
We look at your current theme, apps and designs, and recommend customization or a custom build with reasons.
- 2
Section plan
A list of every section, block and setting the theme needs, agreed with you before development starts.
- 3
Development on a preview theme
Liquid, CSS and JavaScript built locally with Git, then pushed to a preview theme you can click through.
- 4
Content and QA
We fill templates with real products, then test on phones, tablets and desktop browsers.
- 5
Publish and train
We publish the theme, check live pages and orders, and show your team how to use each section.
Pricing
Shopify theme development pricing
Cost depends on how many templates you need, how custom the design is and which features live in the theme. These are the most common starting points.
Theme customization
Changes and new sections for an existing or premium theme.
Fixed quote after a short call
- Review of your current theme
- New or changed sections
- Style updates to match your brand
- Testing on a preview theme
- Notes on what changed
Custom theme
Most popularA full custom Shopify theme built from your designs.
Fixed quote after a short call
- Custom Theme 2.0 sections
- Product and collection templates
- Metafield-driven content
- Speed and accessibility checks
- Team training
Advanced theme build
Large catalogs, many markets or complex product data.
Fixed quote after a short call
- Multiple template sets
- Metaobjects and custom data
- Advanced filtering and search
- Multi-language and Markets support
- A dedicated developer
Each Shopify theme development project gets a fixed price after we review your designs or current theme.
Keep exploring
Related Shopify services
Shopify development agency
Apps, integrations and B2B builds beyond the theme layer.
Learn moreShopify website design
Need the designs first? Our design team plans and designs the store before the theme is built.
Learn moreShopify store redesign
Refresh a live store’s theme and pages while keeping your rankings.
Learn moreShould I customize a theme or build a custom Shopify theme?
If a good existing theme covers most of what you need, customization is faster and costs less. If your designs or features would require rewriting most of a theme, a custom theme is cleaner and easier to maintain.
What is Theme 2.0?
Theme 2.0, also called Online Store 2.0, is Shopify’s current theme architecture. It lets you add sections to almost any page, use app blocks and connect metafields to theme settings without code.
Can I still update my premium theme after you customize it?
Heavy changes can make theme updates harder. We keep custom work as separate as we can and document what changed, so updates are easier to apply later.
Will a new theme affect my SEO?
Product, collection and page URLs stay the same when you switch themes on Shopify. We still check titles, headings, structured data and page speed before publishing so nothing important is lost.
Do you work from our designer’s files?
Yes. We build from Figma or other design files and flag anything that will be hard to edit or slow to load before development starts.
Who owns the theme code?
You do. The theme lives in your Shopify store, and we give you the Git repository with the full change history.
Ready for a theme that fits your store?
Share your current store or design files. We will recommend customization or a custom build and send a fixed price for the theme work.
- An honest custom vs. customize recommendation
- Built on a preview theme, never live
- You own the theme and the repository